Program Details for DBA in Marketing and Entrepreneurship

Program Details:

  • Duration: 2 years
  • Credits Required: 60
  • Specializations:
    • Digital Marketing and Branding
    • Consumer Behavior and Market Psychology
    • Innovation and Business Development
    • International Marketing Strategies

  • Course Outline:

    • Year 1:
      • Advanced Marketing Strategy and Research
      • Consumer Behavior and Brand Equity Management
      • Global Market Trends and Digital Transformation
      • Entrepreneurial Finance and Business Model Innovation
    • Year 2:
      • Social Media and Digital Branding
      • Strategic Sales and Business Development
      • Research Methods in Marketing and Entrepreneurship
      • Dissertation and Thesis Defense

    • Program Requirements for DBA in Marketing and Entrepreneurship

    Requirement

    Master’s degree in Marketing, Business Administration, Entrepreneurship, or a related field

    Requirement

    Minimum of 5 years of professional experience in marketing, business development, or entrepreneurship

    Requirement

    Research proposal submission

    Requirement

    Statement of purpose and professional references

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