Program Details:

• Duration: 1 year (No Dissertation)
• Credits Required: 36

Specializations:

• Strategic Financial Management
• Investment Analysis and Risk Assessment
• Digital Marketing and Brand Management
• Data-Driven Marketing and Consumer Analytics

Course Outline:

• Semester 1:

  • Corporate Financial Management and Decision-Making
  • Investment and Risk Management Strategies
  • Digital Marketing Fundamentals and Brand Positioning

• Semester 2:

  • Online Advertising and Social Media Marketing
  • Financial Planning, Budgeting, and Performance Metrics
  • Data Analytics and Market Intelligence