Program Details:

• Duration: 1 year (No Dissertation)
• Credits Required: 36

Specializations:

• Digital Marketing and Brand Strategy
• Consumer Behavior and Market Analytics
• Innovation and Business Development
• International Marketing and Trade

Course Outline:

• Semester 1:

  • Marketing Strategy and Brand Positioning
  • Consumer Behavior and Market Research
  • Entrepreneurial Finance and Business Model Innovation

• Semester 2:

  • Digital Marketing and Social Media Strategy
  • Sales Management and Business Development
  • Innovation and Growth Strategies