Program Details:

• Duration: 1 year (No Dissertation)
• Credits Required: 36

Specializations:

• Brand Management and Digital Marketing
• Corporate Communication and Crisis Management
• Public Relations and Media Strategy
• Consumer Behavior and Market Analytics

Course Outline:

• Semester 1:

  • Marketing Strategy and Brand Positioning
  • Public Relations Theory and Media Relations
  • Crisis Communication and Reputation Management

• Semester 2:

  • Digital Marketing and Content Strategy
  • Event Planning and Corporate Sponsorship
  • Consumer Engagement and Social Media Influence