Program Details:

• Duration: 1 year
• Credits Required: 42

Specializations:

• Digital Marketing and Consumer Insights
• Business Model Innovation and Growth Strategies
• International Marketing and Brand Management
• Sales Leadership and Business Development

Course Outline:

• Semester 1:

  • Advanced Marketing Research and Analytics
  • Brand Management and Digital Advertising
  • Entrepreneurial Finance and Business Model Innovation

• Semester 2:

  • Social Media and Digital Marketing Trends
  • Consumer Behavior and Market Psychology
  • Research Project in Marketing and Entrepreneurship